Thursday, July 11, 2013

Storytelling for Success: Promoting your Programming

The Story of the Storytelling Party.

For Children’s Choice in Albuquerque, New Mexico, this year has been the Year of Storytelling. Children’s Choice Child Care Services provides high-quality, before-and-after-school programs in eight Albuquerque Public Schools.  

Mike and Chelsea Ashcraft, the co-founders and leaders of this organization, know that it is important for afterschool programs to invest in storytelling. Storytelling begins not with a crafted marketing message, but with the genuine culture of the organization. It begins with ensuring your story is worth telling. It begins with quality. 

Chelsea Ashcraft says, “Everyone in our organization knows that when you are on the job, everything you do or say is storytelling.  What you say and how you act and what you do defines who WE are. When you are part of our team, you are ALWAYS telling our story, so tell it very WELL.”

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